What is a Lead ?
A lead is a person contacting you interested in purchasing your company's services or products. These leads are people coming to your website and filling out forms to contact you or dialing your phone number (which they found on your website) to call you.
A website is an essential business tool and every business uses its site differently. There is one thing that every business wants to accomplish with its website and to create more growth. First we will have to gain a basic understanding of the lead generation process. What components are play important role in your website to turn visitors into a lead.
The lead generation process typically starts when a website visitor clicks on a call-to-action located of your site pages or blog posts. A landing page, which includes a form used to collect the visitor's information. Once the visitor fills out and submits the form, they are then get a thank-you page. Here are some points to generate leads from your website.
1 . Some important improvement on your Website
If you look at some landing pages that are generate thousands of leads daily you will notice that they all are use very simple font. Therefore you should use simple fonts because they display nicely on all devices like desktop, tablet and mobile.
Your website visitors want to know that you've been successful with your current customers or clients before they buy your product or services. By adding testimonials to your website, you show your website visitors that others have come before them, are happy with you, and trust you. It adds validation to your business. And Don't use fake testimonials they can be spotted a mile away and will immediately make your potential customer distrust your brand. Solid testimonials can have a powerful impact to your visitors
You can have a great website but unless you get visitors then you won't be able to convert those visitors to leads. The old ways of advertising to generate clients are not working that is why you have to use new methods to get the visitors attension like blogging, using social media and time saving social media tools , optimising your site for SEO and using PPC.
I'm sure everyone is familiar with online chat. There are two types of chat that you can use: Live and Automated. Live chat is obviously when a live person is chatting with the website visitor. Automated chat is pre-programmed to answer frequently asked questions from visitors, which can save you time and money
A lot of business owners think that live chat is only good for websites that are attempting to generate eCommerce sales. But every website can benefit from this simple tool and convert customers into leads.
Sometimes you need to get the visitors attention in a different style. So you can use explained video on your website to describe your products or services. A successful ex-plainer video entertain and educate the viewers. And most important thing your explained video have a quality video , poor quality of video make your visitors away .
Blog is an important part to generate leads with the help of blog the visitors is attached with you but you have to provide exculsive content for your readers. And remember your blog should be logical and simple language.
2 . Mark your current state for lead generate
It is important to mark your current state of lead generation before you begin so you can track your success and resolve the areas where you most need to improvement. You can compare landing pages that are doing well with landing pages that are not doing well.
Suppose you get 1000 visits to landing page A and 10 of those people filled out the form and converted into leads and conversion rate is 1% same process for landing page B but 50 people convert into leads and conversion rate is 5%. Then your next step to see how landing page A is different from landing page B and improve page A according to B.
3 . Develop A Marketing Strategy
Define your overall goals and determine what you do best. Target your ideal customer and identify their buying habits and establish a marketing strategy to attract these customers.
4 . Generate More Traffic
You can have a great website but unless you get visitors then you won't be able to convert those visitors to leads. The old ways of advertising to generate clients are not working that is why you have to use new methods to get the visitors attension like blogging, using social media and time saving social media tools , optimizing your site for SEO and using PPC .
5 . Convert traffic to leads
In order for you to build relationships with your potential customers you need to convert visitors into leads. By helping visitors to understand how best you can help them they will be more likely to trust you and provide their contact details to avail of your offers when they are compelled by your strong call to action.
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